A curated visual direction board that sets the tone, style and overall aesthetic of your brand. Before creating the mood boards, I conduct a brief analysis of your brand, target audience and competitors to identify strategic opportunities and define the most suitable creative directions. You will receive two strategic mood board options, each representing a distinct visual and conceptual direction for your brand. From these, you can choose the one that best aligns with your vision, and that chosen direction will guide the rest of the branding process.

Main logo and its variations, delivered in multiple formats (PDF, EPS, SVG, JPG, PNG) and in both color modes: for digital use (RGB) and print (CMYK).

All the essential visual components that build the brand’s identity, including typography, color palette, patterns, graphic elements and any additional assets needed to express your brand’s personality.

A clear and comprehensive guide outlining how to use your brand elements correctly. Includes usage rules, spacing, color specifications, do’s & don’ts, imagery direction, mockups and practical examples to ensure brand consistency across all platforms and by anyone who uses it. You'll also receive a all organized folders with all assets exported in the right formats for both digital and print usage.