An ad concept for one video. Built for categories where the purchase decision is slow and emotional: insurance, fintech, real estate, telecom and similar.

What you get:

the insight and why it holds for your category

strategic approach, with the relevant category precedents named

a shot-by-shot script, video and audio

concept art for the key frames

tagline

the metric I'd measure and the reasoning behind it

Two rounds of revisions included. Delivered in English or Spanish.