Before we start the work, I like to have a little 1-1 call to figure out the brief and what the needs and expectations are. I will ask some questions to really dig into the purpose of the brand and how it will show up in the world. I like to work in stages, which includes the concept stage, development and finalisation.

Conceptualisation: I present the initial response to the brief, moodboards and concepts/sketches. Then designs are selected to taken into the development stage.

Development: After reviewing initial concepts, we will discuss what was working and what wasn't. Then I will take the feedback on to develop the design. This stage will require 1-2 revisions.

Finalisation: After the development stage I take the feedback onboard to finalise the logo and deliver the design to the client.