Visual Identity and Brand Guidelines

Kristina Roll

(0)

Starting at

2,000

About this service

Summary

Before we start the work, I like to have a little 1-1 call to figure out the brief and what the needs and expectations are. I will ask some questions to really dig into the purpose of the brand and how it will show up in the world. I like to work in stages, which includes the concept stage, development and finalisation.

Conceptualisation: I present the initial response to the brief, moodboards and concepts/sketches. Then designs are selected to taken into the development stage.

Development: After reviewing initial concepts, we will discuss what was working and what wasn't. Then I will take the feedback on to develop the design. This stage will require 1-2 revisions.

Finalisation: After the development stage I take the feedback onboard to finalise the logo and deliver the design to the client.

What's included

Brand Design Kit + Guidelines
A comprehensive brand design kit, including the custom logo, colour scheme, font(s), icons and other assets. It is a PDF document overview of the brand assets and how they should be used in practice.
Development Stage
In development of the concept stage, we will discuss what was and wasn't working in the initial concepts, which I will then develop into a single route. This stage will require 1-2 revisions.
Conceptualisation: Moodboard and Initial Concepts
In this round of work, I will create multiple strategically backed design routes, which will include at least 3 moodboards and initial concepts that will be taken further in development.

Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer