Visual Identity and Brand GuidelinesKristina Roll
Before we start the work, I like to have a little 1-1 call to figure out the brief and what the needs and expectations are. I will ask some questions to really dig into the purpose of the brand and how it will show up in the world. I like to work in stages, which includes the concept stage, development and finalisation.
Conceptualisation: I present the initial response to the brief, moodboards and concepts/sketches. Then designs are selected to taken into the development stage.
Development: After reviewing initial concepts, we will discuss what was working and what wasn't. Then I will take the feedback on to develop the design. This stage will require 1-2 revisions.
Finalisation: After the development stage I take the feedback onboard to finalise the logo and deliver the design to the client.
What's included
Brand Design Kit + Guidelines
A comprehensive brand design kit, including the custom logo, colour scheme, font(s), icons and other assets. It is a PDF document overview of the brand assets and how they should be used in practice.
Development Stage
In development of the concept stage, we will discuss what was and wasn't working in the initial concepts, which I will then develop into a single route. This stage will require 1-2 revisions.
Conceptualisation: Moodboard and Initial Concepts
In this round of work, I will create multiple strategically backed design routes, which will include at least 3 moodboards and initial concepts that will be taken further in development.
Kristina's other services
Starting at$2,000
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Kristina Roll London, UK
- 4
- Followers
Visual Identity and Brand GuidelinesKristina Roll
Starting at$2,000
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Before we start the work, I like to have a little 1-1 call to figure out the brief and what the needs and expectations are. I will ask some questions to really dig into the purpose of the brand and how it will show up in the world. I like to work in stages, which includes the concept stage, development and finalisation.
Conceptualisation: I present the initial response to the brief, moodboards and concepts/sketches. Then designs are selected to taken into the development stage.
Development: After reviewing initial concepts, we will discuss what was working and what wasn't. Then I will take the feedback on to develop the design. This stage will require 1-2 revisions.
Finalisation: After the development stage I take the feedback onboard to finalise the logo and deliver the design to the client.
What's included
Brand Design Kit + Guidelines
A comprehensive brand design kit, including the custom logo, colour scheme, font(s), icons and other assets. It is a PDF document overview of the brand assets and how they should be used in practice.
Development Stage
In development of the concept stage, we will discuss what was and wasn't working in the initial concepts, which I will then develop into a single route. This stage will require 1-2 revisions.
Conceptualisation: Moodboard and Initial Concepts
In this round of work, I will create multiple strategically backed design routes, which will include at least 3 moodboards and initial concepts that will be taken further in development.
Kristina's other services
$2,000