Essential Brand Package

By Fran

(0)

Starting at

1,200

About this service

Summary

Our services are tailored to craft a cohesive and impactful brand identity for you. From multiple logo options to choose from, a refined logo design, a thoughtfully curated colour palette, and carefully selected typography, we create a visual language that reflects your brand's essence. Alongside image examples, we guide you on implementing your logo across various platforms, ensuring it looks its best on any platform. The result is a compelling and professional brand identity, harmoniously presented in a comprehensive style guide, setting the stage for your brand's success.

This project is divided into two phases:

Phase 1:

In this phase we get an overview of the brand, what the essence is and what directions we're going to go in. This is a collaborative effort where we have a "kick-off" meeting to get an overview.

From there, we go ahead an design 3 various routes, each embodying the essence of your brand while being distinctly different.

At this point we have a presentation meeting to go through the design and to choose a logo route that best resonates with you. This brings us to phase 2.

Phase 2:

At this point we've decided on a route and we are polishing it up to carefully craft the perfect logo for your brand. Along with this we are refining colours, typography and imagery.

From here we create some logo usage examples, creating a better representation of how the brand will work in the real world.

We have another meeting at this point to give you an opportunity for any reverts, changes and feedback before we go into creating a style guide that ties everything together.

Some things to note

This package offers 1 round of revision.

This is a fixed fee project, any additional requests outside of scope will have an implication on budget and timeline.

We'd love to use any work we do in our portfolio and by engaging in working with us you agree to us using any work in our portfolio. If you'd prefer we don't use the work, a fee is applicable.

What's included

3x logo options
We explore 3 different logo directions in the first phase of the project. You get to choose from the 3 unique options which one resonates and captures your brand's essence best.
1x refined logo
After going though 3 logo options we identify 1 route that best suites the brand, and that resonates the most with you. We polish and perfect the logo design to elevate your brand.
Colour palette
A carefully curated colour palette that complements your brand
Typography
To accompany your logo and other deliverables we source a typeface that complements the brand.
Image or Illustration Examples
For future brand projects we provide you with some images or illustrations that tie together with the rest of your brand.
Logo Use Examples
The versatility of your logo is displayed on email signatures, social media profiles*, stationery, business cards. *As this is an essential brand package we do not include social media post examples in this package, please see our Premium Brand Package for that option.
Style Guide
Finally, everything is tied together in a style guide to reference whenever working with brand assets.