1. Content Plan and Strategy Content calendar (weekly, monthly, or campaign-specific) Platform-specific strategy (e.g., Instagram, LinkedIn, Twitter, etc.) Target audience personas 2. Social Media Posts Captions with relevant hashtags Visual content (images, videos, GIFs, infographics) Carousel posts, stories, reels, or other platform-specific formats 3. Ad Campaign Assets (if applicable) Ad copy for various formats (image ads, video ads, carousels, etc.) Visuals optimized for ads Ad audience targeting recommendations 4. Analytics and Performance Reports Engagement metrics (likes, shares, comments, reach) Growth tracking (follower growth, profile visits) Insights and recommendations for improvement 5. Branding Guidelines Tone of voice for captions Visual branding style (color schemes, typography, logo placement) Content examples for consistency 6. Content Repository Folder with all approved content (images, videos, graphics, etc.) Editable source files (e.g., PSD, AI, or Canva files)