I redesigned and optimized the Thin Lizzy eCommerce website with a strong focus on user experience, SEO, and conversion rate optimization (CRO). My work included improving site navigation, refining product page layouts, strengthening calls-to-action, and enhancing the overall shopping journey to reduce friction and increase customer engagement. I also optimized on-page SEO, page structure, and mobile responsiveness to improve organic visibility and performance. Through data-driven CRO strategies and UX enhancements, the website now delivers a faster, more intuitive shopping experience that encourages higher conversions, improves customer retention, and supports sustainable revenue growth.