Brand guide design with the brand's needs and should have.

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About this service

Summary

I am very passionate about designing the voice and look of a brand. It is a great honor for me to have such knowledge and to be able to do this. I think and research a lot about new trends, what my designer friends have done, and how I can improve myself and provide a better service to people.

Process

First of all, I want to know my employer and I want my employer to know me as a designer, and I want to get all the information I need about the brand.

Second I gave them a questionnaire. They need to fill that according to their brand.

After all of these I ask them about their design perspective. If there is a vision behind it I discuss with them.

I start to do a brand sheet for them. Brand sheet is a summary of the brand guideline. I present 2 or 3 options.

After our discuss I start to do the brand guide.

At the end I deliver all of the brand needs. The guideline, logo in different color usage, typefaces.

What's included

Logo design
Logo design with primary, secondary and logomark options. Logo usage instructions.
Color
Brand color palette. Proper usage instructions.
Typography
Primary and secondary typeface choices. Typeface usage instructions.
Brand assets
Business card, stationary, envelope, folder, letterhead, sticker, pattern design. Additional icon design and packaging design if brand needs.
Imagery
A photography moodboard suitable for the brand.

Example projects