Today more than ever, brands are working with influencers to spread the word about their product or service. However, not only is it a challenge to spot fake influencers and find authentic ones, but the process can be tedious and confusing for founders or teams that would rather focus on their strengths. Here's where I often come in.

My invaluable experience: I have worked and managed local influencers and gotten them verified on Instagram through my strategic work with them, helped and managed a celebrity who plateaued on Instagram grow her following using brand partnerships and cohesive content. And searched, interviewed, sourced influencers for Startups with a tight budget.

Success Case Study: After sourcing a popular actor and comedian, the campaign gave the influencer and brand a high-quality appeal, which increased eyeballs on her. Google and Celebrity Comedian Michael Dapaah then hired the same influencer for their campaigns following the one I booked. This speaks to my quality approach, my taste and how forward-thinking my work in influencer marketing is.

Researching and Identifying potential influencers

Managing the relationship between the influencer and brand

Assisting with ideation, planning and execution

Writing up a brief for the brand

Managing the influencer activations including pitch meetings, rate negotiations contracting, creative, content, approvals process and reporting

Collaborating with internal teammates/founder to support company goals