Brand design package

Fatima Gueye

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About this service

Summary

Recognizing the significance of initial perceptions, I've curated a package that prioritizes a meticulously crafted brand identity design.

Process

I always start a discovery call with clients to get a good understanding of who they are and what they envision for their brand.
I will then create a branding strategy and creative direction presentation; this will include moodboards, competitor analysis, personas, and so on.
Once there's a sign-off on the final creative direction, the design process will begin. A final design deck will be sent out, and feedback can be given to make some changes.
Once the designs are approved, deliverables will be provided, and there will be an onboarding process.

What's included

  • Logo design & Logo Usage

    You will get a custom logo that speaks to you identify. Logo usage will also be outlined.

  • Colour Pallette

    I will provide a comprehensive colour palette, offering you a wide array of options to fully utilize your brand's identity.

  • Illustrations (if applicable)

    I will craft illustrations to enhance versatility in usage, ensuring they seamlessly integrate with the overall design.

  • Typography

    Fonts will play a crucial role in unifying the overall brand identity.

  • Patterns (if applicable)

    Patterns are like a brand's signature style, making it easily recognizable across different mediums. They can add consistency to packaging, websites, and marketing materials.

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

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