What's included

• Scope of Work:

  - Project Kickoff: Initial meeting to understand client requirements, project goals, target audience, and desired outcomes. - Research & Analysis: Conduct market research, competitor analysis, and user research to gather insights and understand user needs and preferences. - Conceptualization & Ideation: Brainstorming sessions to generate ideas and concepts that align with the project objectives and user requirements. - Wireframing & Prototyping: Create low-fidelity wireframes to define the app's structure and layout. Develop interactive prototypes to visualize user flows and interactions. - Visual Design: Design high-fidelity mockups incorporating branding elements, color schemes, typography, and visual assets. - User Testing & Iteration: Conduct usability testing with target users to gather feedback and identify areas for improvement. Iterate on the design based on user feedback to enhance usability and user experience. - Finalization & Handoff: Finalize the design assets and prepare design specifications for handoff to the development team. Provide ongoing support and assistance during the development phase to ensure design fidelity.

• Process:

  - Discovery Phase: Understand client requirements, project goals, and user needs. Conduct research and analysis to gather insights and define project scope. - Design Phase: Ideate and conceptualize design solutions. Create wireframes and prototypes to visualize the app's structure and functionality. Design high-fidelity mockups incorporating visual design elements. - Testing & Iteration Phase: Conduct usability testing with target users to gather feedback. Iterate on the design based on user feedback and usability testing results. - Finalization Phase: Finalize design assets and prepare design specifications for handoff. Provide support and assistance during the development phase.

• Deliverables:

  - Research & Analysis: Market research report User personas Competitor analysis report Conceptualization & Ideation: - Mood boards Concept sketches Wireframing & Prototyping: - Low-fidelity wireframes Interactive prototypes Visual Design: - High-fidelity mockups (iOS and Android) Style guide (colors, typography, icons) User Testing & Iteration: - Usability testing report Design iteration documentation Finalization & Handoff: - Design specifications document - Design assets (Sketch/Figma/Adobe XD files) - Ongoing support during development