Social Content Strategy

Brittinee Phillips

(0)

Starting at

2,500

About this service

Summary

What do you put into a social content strategy when everything feels like it should be included?

I specifically take the guesswork and worry out of this necessary marketing process so that you or your team can focus on execution and growth.

This service does not include writing social copy, designing social creative, creating Reels, TikTok videos, or other visual social content for distribution.

Yet, it does include a mighty playbook of the following:

Up to 5 Audience Profiles

Up to 5 Social Personas

4 Content Objectives

8 Content Type Ideas

Up to 60 Keywords (Audience, Brand/Services, Location)

Up to 180 Hashtags (Audience, Brand/Services, Location)

3 Social Content Templates

Breakdown of up to 3 Social Media Platforms

Goals for up to 3 Social Media Platforms

Steps on How to Apply Strategy with up to 3 Social Media Platforms

➕

Up to 3 Brand Social Audit

Up to 2 Competitor Brand Social Audit

Key Social Objectives

A quality social content strategy makes it easier for your brand to develop and execute social content across your chosen social media platforms.

It also makes it easier for you to batch your social content, include trends, and remain on track with your brand's mission and vision.

What I'll need from you to complete this service:

Brand guidelines (if you have them, hint: you should 💜)

Access to your social media marketing tools:

Access to necessary reports of social media insight and performance analytics

If you are a tech product based, access to your product marketing decks or documents

What's included

Social Audit - Your Brand
I will provide a detailed deck that highlights your areas of strength across your social platforms as well as your areas for improvement, based on performance data available and content messaging.
Social Audit - Your Competitor(s)
I will provide a detailed deck that highlights areas of strength, social presence, and ways to differentiate your brand from up to 2 of your direct competitors.
Plug-n-Play Strategy for Social Content
I will provide a detailed social content strategy that allows you brand to execute social media more efficiently and with a playbook that can be modified as learnings and KPIs shift.

Example projects

Brand Social Personas

People of Color™ Beauty

Duration

2-3 weeks

Skills and tools

Brand Strategist

Marketing Strategist

Social Media Marketer