What's included

• BASIC PLAN - Presence & Organization

  - Initial brand analysis and digital objectives review. - Market research of the niche and direct competitors. - Definition of the target audience (buyer persona). - Brand positioning strategy (tone, voice, values). - Social profile optimization (bio, keywords, links, visual aesthetics). - Creation of the monthly content calendar. - Strategic content development (formats, themes, frequency). - SEO copywriting and persuasive social media text. - Content scheduling. - Community management (responses, interaction, moderation). - Basic monthly performance report (engagement, reach, growth).

• PREMIUM PLAN - Growth & Conversion

  - Creative direction for campaigns and visual storytelling. - Graphic design and creation of branded visual materials. - Creation of audiovisual content (reels, videos, photo sessions)*Depending on location or client-provided materials. - Professional video editing and platform-optimized delivery. - Organic growth strategy (collabs, hashtags, engagement tactics). - Paid/segmented growth strategy (optimized advertising campaigns). - Meta Ads campaigns (Facebook & Instagram). - Google Ads campaigns (Search, Display, or Remarketing). - Metrics and KPI analysis with customized reporting. - Monthly strategic review meeting and performance optimization.

• STRATEGIC PLAN - Brand Positioning & Scaling

  - Digital brand strategy (360°). - Design and execution of thematic or launch campaigns. - Full creative direction (concept, script, art, production). - Product and photography management (creative and catalog shoots). - Visual branding consulting (palette, typography, style). - Remarketing and customer retention strategy. - A/B testing for ads, copy, and content formats. - Benchmarking and comparative competitor analysis. - Advanced reports and guidance for strategic decision-making. - Quarterly planning sessions with clear objectives and action plans.