- Initial brand analysis and digital objectives review.
- Market research of the niche and direct competitors.
- Definition of the target audience (buyer persona).
- Brand positioning strategy (tone, voice, values).
- Social profile optimization (bio, keywords, links, visual aesthetics).
- Creation of the monthly content calendar.
- Strategic content development (formats, themes, frequency).
- SEO copywriting and persuasive social media text.
- Content scheduling.
- Community management (responses, interaction, moderation).
- Basic monthly performance report (engagement, reach, growth).