What's included

• Design Research and Analysis

  Findings from user research to understand the pain points, motivations, build personas and identify the problem.

• Product research, Heuristic Study and Competitor analysis (optional)

  Evaluation of competitor strengths & weaknesses, and usability issues of existing websites.

• Defining solution and wireframing

  Potential solutions brainstormed, overall design direction defined and iterating and refining the wireframes based on feedback.

• User Interface (UI) Design

  Creating visually appealing high fidelity mockups of the final interface with considerations to design aesthetic, mood board, typography and color schemes.