What's included

• Brand Identity Deliverables Basic

  Brand Strategy: Vision, mission, and values Target audience analysis Competitor analysis Brand positioning Visual Identity: Logo Color palette Typography Imagery Brand style guide Verbal Identity: Tone of voice Messaging strategy Tagline

• Add-ons

  Brand Platform: Detailed description of the brand's identity and values Guidelines for how the brand should be used in different channels Brand Story: Engaging narrative about the brand's history and values Brand Experience: Guidelines for creating a consistent and positive brand experience for customers Brand Activation: Plan for launching and establishing the brand in the market