What's included

• Exploring Client Services

  Understanding your business, target audience, and campaign objectives to ensure alignment and effectiveness.

• Crafting a Focused Interest Structure

  Using Facebook Audience Insights to research audience demographics, interests, and behaviors for precise targeting. Segmenting the target audience based on interests and demographics to create tailored targeting criteria.

• 1st Phase: Broad Audience Approach

  Targeting a wide audience interested in general legal topics or services.

• 2nd Phase: Service-Oriented Interest Targeting

  Focusing on specific interest categories relevant to your services.

• 3rd Phase: Competitor-Centric Interest Targeting

  Targeting users who engage with competitors’ websites, YouTube channels, or magazines.

• Campaign Optimization

  Monitoring campaign performance, analyzing metrics, and refining targeting and ad creatives to maximize conversions while minimizing costs.