A full logo suite includes various versions of a brand’s logo to ensure consistency and versatility across different applications. These typically include:
- Primary Logo: The main and most complete version of the logo, often including the full brand name, tagline, and icon.
- Secondary Logo: A variation of the primary logo designed for flexibility.
- Favicon: A small, simplified version of the logo or icon, typically used for browser tabs or mobile apps.
- Sub-Marks: Alternate logo marks that are used in more graphic applications like swag.