Brand Identity: For new businesses or rebrands
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About this service
Summary
What's included
Logo Suite
A full logo suite includes various versions of a brand’s logo to ensure consistency and versatility across different applications. These typically include: - Primary Logo: The main and most complete version of the logo, often including the full brand name, tagline, and icon. - Secondary Logo: A variation of the primary logo designed for flexibility. - Favicon: A small, simplified version of the logo or icon, typically used for browser tabs or mobile apps. - Sub-Marks: Alternate logo marks that are used in more graphic applications like swag.
Brand Elements
- Color Palette: Primary palette, Complementary palette, and Accent colors - Typography: Primary + Secondary Typefaces, Hierarchy and Formatting guidelines - Iconography Set: Custom or selected icon family that includes unique brand-specific icons and general UI icons for interface design - Branded Patterns: Repeating motifs or textures derived from logo elements, icons, or brand themes
Brand Guideline
A final brand presentation/document outlining the brand strategy, usage guidelines, and brand visual elements.
Skills and tools
Industries