Brand Identity: For new businesses or rebrands

Britney Leal

Contact for pricing

About this service

Summary

The Brand Identity Package is a comprehensive solution designed to establish a cohesive and impactful visual presence for your brand. From strategy to execution, we craft every detail with precision to ensure your brand stands out with clarity and confidence. Nearly a decade of design experience across multiple industries have provided me versatile insights to help develop designs that adapt to each client’s needs.

Process

Kickoff

We start by diving deep into your brand, goals, and vision to establish a solid foundation. Through strategic discussions and creative exploration, we identify what sets your brand apart and define a clear path forward.

Design

This is where creativity comes to life; transforming insights into sophisticated, high-impact designs that reflect your brand’s essence. Every element is thoughtfully crafted to enhance your brand’s visual presence through mockups and strategic breakdowns.

Delivery

Once everything is polished to perfection, we deliver your final brand assets in a ready-to-use format, complete with detailed guidelines for consistency. You'll have everything you need to confidently introduce and showcase your refreshed brand to the world.

What's included

Logo Suite
A full logo suite includes various versions of a brand’s logo to ensure consistency and versatility across different applications. These typically include: - Primary Logo: The main and most complete version of the logo, often including the full brand name, tagline, and icon. - Secondary Logo: A variation of the primary logo designed for flexibility. - Favicon: A small, simplified version of the logo or icon, typically used for browser tabs or mobile apps. - Sub-Marks: Alternate logo marks that are used in more graphic applications like swag.
Brand Elements
- Color Palette: Primary palette, Complementary palette, and Accent colors - Typography: Primary + Secondary Typefaces, Hierarchy and Formatting guidelines - Iconography Set: Custom or selected icon family that includes unique brand-specific icons and general UI icons for interface design - Branded Patterns: Repeating motifs or textures derived from logo elements, icons, or brand themes
Brand Guideline
A final brand presentation/document outlining the brand strategy, usage guidelines, and brand visual elements.

Skills and tools

Brand Designer

Brand Strategist

Logo Designer