Brand guidelines communicate your brands identity, assets, and what it stands for. These guidelines can be broadly classified into two types: your brand identity, which contains guidelines on your companys vision, mission, core values, and brand tone, and your brand assets, which include your logo, color palette for visual designs, font families, and other visual standards. Setting up a brand style guide is necessary not only for your internal communication but also to ensure consistent messaging with your partners, affiliates, and customers.