What it is: A focused page built to convert your paid traffic Includes: Customer and Competitive Research, UX Copy, Information Architecture, Fully Responsive Design Best for: Paid traffic that needs its own dedicated page How it works: People who click an ad already saw the product and the offer, and they expect to land on exactly that. A normal store page has to work for every visitor, so it cannot match one specific ad. I design the page around that one ad, with the offer, the reviews and the answers to the buyer's doubts in the right order. The page is built as a template, so your next campaign needs new photos and new text instead of a new design.