Logo design and brand marks built from geometry, constructed to hold at any size, in one color, on any surface.

I designed the How I Met Your Mother logo and various other brand logos for apps, companies and entertainment projects, and I've spent thirty years making marks that had to survive broadcast compression, a phone screen, and a billboard without being redrawn. Network titles, national campaigns, large-format work including the Las Vegas Sphere.

Geometry is the thing I actually love. I've been making geometric work independently for thirteen years, and a logo is the most concentrated version of that problem. Everything has to be right, and there's nowhere to hide.

Every logo ships as vector art.

Mark — $1,500 One direction developed to completion. Two refinement rounds. Full vector suite: SVG, PDF, PNG at standard sizes, plus full-color, one-color, and reversed variants.

Identity — $3,000 Three distinct directions explored. One developed to completion, three refinement rounds. Full vector suite plus a usage guide covering color values, clear space, minimum size, and how to keep it looking right.

System — $6,000 Everything in Identity, plus a color system, typography pairing, application templates for social and web, and an animated signature — your mark constructing, resolving, or breathing. Delivered as MP4, GIF, and Lottie.

Full transfer on final payment. The mark is yours outright, which is what you'll need to register a trademark. I keep portfolio rights, and I'm glad to hold off showing it until you've launched.