The Brand Partnership
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About this service
Summary
FOR GROWING BUSINESSES
Congrats on a young but growing business! Up until now, your business has been growing based on your hard work and your sharp instincts. And now that its growing and reaching a wider audience and customer base you want to make sure your brand is representing your business in the right way, to the right people.
The Brand Intensive is the all-inclusive package that provides your business with everything it needs in a brand.
What you get with the Brand Partnership
Comprehensive Questionnaire
to collect details about your business goals, brand vision and ideal client before we connect, so we can customize our questions & optimize our time
2 Two-Hour Strategy Workshops
to understand your brand's values, discover its personality, analyze your competitors, walk in the shoes of your customers, identify a brand gap and come up with your differentiators.
Customer Interviews
we’ll reach out to your current customers to talk to them about their views on the current state of your brand.
Strategy Roadmap
based on the workshops we'll map out a plan on how you'll reach your goals
Full Visual Identity
armed with your new strategy we’ll develop your complete visual communication, from your logo(s) to your color palette and photography style
2 Rounds of Feedback (per phase)
to make any changes you need to end with a brand that feels 100% like you!
The Process
Apply and Connect
Get in touch with me and we'll see if we're a good fit for each other
Discovery and Questionnaire
We'll talk about the current state of your brand and your goals for the project. Then you fill out a questionnaire to get so we can hit the ground running.
Strategy Workshop 1
Here we'll get into your brand's soul. Your What, Why and How. We'll also talk about your brand's personality.
Research
Take a break! I'll take it from here and research your customers, your competitors and your current market.
Strategy Workshop 2
Armed with research we'll get into your brand's position within the marketplace and talk about who your customers are.
Design
We now know everything we need to build the foundation for your brand. We'll use it to develop its visual identity.
The Brand Partnership is for you if:
👍🏻 You’ve been in business for a few years and it’s finally starting to grow
👍🏻 You are widening your offering and want to also widen your customer base
👍🏻 Your brand was essentially a DIY project and now you want to do it right
👍🏻 You want a brand that more closely connects with your customers
Does the Brand Partnership sound like the one for you?
What's included
Brand Strategy Roadmap
Brand Values Brand Goals & Challenges Brand Personality 1-2 Ideal Client Personas Competitor Analysis Customer Journey Map
Visual Identity
Primary & Secondary Logo Color Palette Typography Brand Guidelines 3 Branded Marketing Materials of your choice
Optional Deliverables
Photography Direction Photoshoot Website Design Web Development
Skills and tools
Brand Designer
Visual Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Figma
Work with me
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