Summary

FAQs

• What makes email marketing so effective?

  Email marketing allows you to go directly to the source and initiate a call to action. It’s permission-based, customizable, measurable, and has the most significant reach. You don’t have to play the waiting game of social media, where you sit back and hope that the customer comes to you. Email marketing allows you to proactively engage with your audience.

• Social Media vs. Email marketing: Which is more effective?

  While social media has grown rapidly, email marketing remains highly effective. Email campaigns have a much higher conversion rate (around 6.05% compared to 1.9% for social media). According to McKinsey, email marketing is 40 times more effective than social media outreach. Plus, email has a broader user base across age groups.

• Should I buy an email database to start with email marketing?

  Avoid buying email databases. Not only does it harm your credibility, but you’re likely to get low-quality emails. People on these lists don’t know you, violating consent rules (like GDPR). Focus on building your own quality email list organically.

• What’s the best way to grow my email lists?

  Cultivate your email list by: Offering valuable content or incentives (e.g., ebooks, discounts). Using sign-up forms on your website. Leveraging social media and other channels. Encouraging referrals from existing subscribers.

• When are you available?

  I'm available 24/8:) Every time of the day.