Branding kit Design

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About this service

Summary

A brand package is a curated set of essential elements like logos, colors, and typography that define a company's identity. It ensures consistency across all marketing materials, aiding in building a recognizable and trusted brand presence in the market.

Process

Ricerca e Analisi: Understanding the market, target audience, and competition.
Definizione dei Valori: Establishing the brand's mission, vision, and values.
Design del Logo: Creating a distinctive logo that represents the brand essence.
Palette di Colori e Tipografia: Selecting colors and fonts that reflect the brand's style.
Immagini e Grafiche: Choosing images and graphics that reinforce the brand identity.
Stile di Comunicazione: Defining tone, language, and writing style for brand communications.
Linee Guida dell'Identità di Brand: Documenting all specifications and guidelines for maintaining consistency.

What's included

  • Complete brand identity package

    Logo: The central element of the brand identity, visually representing the company or product. Color Palette: A selection of primary and secondary colors that reflect the brand's style and tone. Typography: Specific fonts or typeface families used across all brand communication materials. Images and Graphics: Visual elements such as photographs, illustrations, or graphics that represent the brand. Image Style: Guidelines for the selection and use of images that reflect the brand. Slogan or Tagline: A short, memorable phrase that captures the essence of the brand. Tone and Language: Guidelines on voice tone, writing style, and terminology used in brand communications. Document Templates: Standard templates for presentations, brochures, business cards, and other marketing materials. Print Materials: Letterhead, envelopes, folders, and other corporate identity materials. Social Media Design: Graphics and guidelines for the brand's social media platforms. Packaging: Design and materials used for product packaging. Signage and Environmental Design: Design elements for physical spaces such as stores, offices, or events. Merchandising: Design for promotional products like t-shirts, caps, pens, etc. Brand Identity Guidelines: A detailed document outlining how to correctly use all elements of the brand identity.


Skills and tools

Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Figma

Industries

Graphic Design
UX Design
Web Design

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