Identity & Logo Design

Katie Jo Huckins

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About this service

Summary

As with most things in life, consistency is key. To communicate visually with logos, colors, imagery, and fonts, you and your business will need a suite of elements that create a cohesive customer experience. An identity system may include stationery, advertising elements, and signage. Complete visual identity design packages also include brand guidelines, which outline how your identity system should be properly used to maintain brand consistency.

What's included

  • Logo / Brand Identity

    Includes initial onboarding discussion to determine strategy, outlook, and competitor research + analysis. Will provide 2-4 original concepts for brand identity logos, 2 rounds of edits, and a suite of logos when final version is selected (to include various file types and social platform-specific graphics). Also includes Bare Bones Brand Guidelines with logo specifics and brand color palette.

  • Add On: Beefy Brand Guidelines

    Logo / Brand Identity includes logo specifics and brand color palette. Can add on the following: typography (fonts), custom design elements/graphics, custom iconography, brand strategy and/or voice, photography styling, and more.

  • Add On: Stationery

    Can add on the following: business cards, letterhead, email signatures, employee badges, and more.

  • Add On: Signage

    Can add on the following: vinyl lettering, files for lighted signage, and more.

Skills and tools

Brand Designer
Graphic Designer
Content Writer
Adobe Illustrator
Adobe InDesign

Work with me

More services

Brand Consulting

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