Catalogue Design - Digital & Print

Zoya Shah

(0)

Starting at

$

25

/hr

About this service

Summary

Zoya provides catalogue design services tailored specifically for each client's brand identity. Her process includes extensive client research to ensure the designs met their unique requirements.

Process

Creating a catalogue involves several stages, from initial planning to the final design.
Discovery & Planning
1. Initial Meeting:
- Discuss project goals, objectives, and target audience.
- Review brand guidelines, existing materials, and any specific requirements.
2. Gather Materials:
- Collect all necessary content, including text, images, and product details.
- Obtain high-resolution images and any required logos or assets.
3. Project Brief:
- Develop a detailed project brief outlining scope, deliverables, deadlines, and responsibilities.
4. Research & Inspiration:
- Analyze competitor catalogues and industry trends.
- Collect design inspiration and establish a visual direction.
Concept Development
5. Wireframes & Layouts:
- Create initial wireframes or rough layouts to determine the catalogue structure.
- Develop a content hierarchy and outline key sections.
6. Design Mockups:
- Design mockups of key pages to establish visual style, typography, and color scheme.
- Share mockups with the client for feedback.
Design Refinement
7. Feedback & Revisions:
- Incorporate client feedback and make necessary revisions to the mockups.
- Refine design elements and layout based on feedback.
8. Final Layout:
- Develop the final catalogue layout, integrating all content and imagery.
- Ensure consistency in design elements throughout the catalogue.
Content Integration
9. Content Placement:
- Place all text, images, and product details into the designed layout.
- Ensure alignment, spacing, and readability.
10. Proofreading:
- Review all text for spelling, grammar, and accuracy.
- Ensure all product information is correct.
Design Finalization
11. Design Review:
- Conduct a thorough review of the entire catalogue design.
- Check for design consistency, alignment, and overall aesthetics.
12. Client Review:
- Share the near-final design with the client for a comprehensive review.
- Gather final feedback and make any requested changes.
13. Final Adjustments:
- Implement any last-minute changes based on client feedback.
- Prepare the catalogue files for production, ensuring all elements are print-ready.
14. Proofing:
- Create a digital proof for client approval.
- Review and finalize all proofs, addressing any remaining issues.
Project Wrap-Up
19. Final Review:
- Conduct a final review of the project to ensure all deliverables are met.
- Ensure all digital files and assets are delivered to the client.

What's included

  • Research and Development

    At the beginning of the project, we will research the brand, who they are, who their competitors are and what the brand needs in order to design the catalogue in the best way for the brand and its target audience

  • Designing the Catalogue

    After research is done, the client will be given a rough template design or examples of existing designs to choose from so the designer can get an essence of what the client is looking for visually. Then the client will provide material for the catalogue such as written content and images to be added in the catalogue. The designer will work on the design with 3 revisions available for the client to give their feedback, make changes and for approvals on the design.

  • Hi-res files of the design

    At the end of the project, you will receive the complete catalogue designed with Images and content included. This will be in the form of a PDF, Ai, Ps file or any other type of file decided.

Skills and tools

Graphic Designer
Logo Designer
Packaging Designer
Adobe Illustrator
Adobe Photoshop
Figma

Industries

Graphic Design

Work with me

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