✔Develop & implement email marketing strategies that align with clients' goals & objectives.
✔Craft persuasive & personalized email copy (for sequences & campaigns) using psychology, storytelling, etc.
✔Set up email automation, audience sequences, DMARC, DKIM, SPF, etc
✔Monitor deliverability and implement strategies that optimize inbox placement rates.
✔Identify & fix email deliverability problems (eg spam, blacklist, promo tab)and provide solutions for them.
✔Conduct tests to optimize subject lines, copy, and CTA for better results.
✔Analyze email performance metrics and provide actionable insights to improve campaign effectiveness