You will have to fill in a client brief or explain in an interview the goal of the website and the target user. We will create the information architecture together and once we finalise the wireframes I will work on the final screens and a prototype which will be delivered to you. Additionally, the website can be tested in platforms such as Google Analytics and HotJar as well as A/B tested which will help us collect date on how users use it and how we can improve it further.