BRANDing + iDENTiTY STRATEGY by Justin Ward

BRANDing + iDENTiTY STRATEGY by Justin WardBRANDing + iDENTiTY STRATEGY by Justin Ward

BRANDing + iDENTiTY STRATEGY

Justin Ward

Contact for pricing

About this service

Summary

Actually, branding with the correct strategy reveals a business’s identity, mission, purpose, values, target audiences (ideal clients), and industry competitors. After gaining the insight we need, we can move to the next step of the design process where we strategically craft logos, color palettes, typography, and other elements that will tie into your brand to make it cohesive and more importantly, aligned with your aspirations.

Discovering your brand identity allows you to connect deeply with your ideal clients and inspire them to action. It evokes emotion in everything they hear or see from your brand because they believe in the same values and mission as you! You want them to feel a certain type of way because emotions are what ignite us to take action in something that we care about. Having a purpose-driven brand is what makes your dream clients and customers chase you down.

Discovering your ‘why’ will take some time, but trust me, it’s time that will help you build an authentic and intentional brand that many can’t help but want to learn more about.

Work Phases

STEP 1 | First Contact

Start by filling out the inquiry form on my site, so we can get details on the scope of your project and understand how we can help you accomplish your branding goals.

STEP 2 | Discovery Call: Let's Chat

Next, set aside 30 minutes so that we can talk about the project, your vision, and your goals. We'll observe if we're a good fit for each other, timelines, budgets, and the scope of the entire process.

STEP 3 | Tailor-Made Proposal

After the call, we'll send you a custom proposal contract to review the details of everything we've discussed, what we'll accomplish, a budget, a timeline, and the next steps in our collaboration.

STEP 4 | ITS OFFICIAL!

Once our proposal is signed and the deposit is paid, I send over your welcome guide and link to your custom Notion portal.

STEP 5 | Strategy Call

In week 1, we have a strategy session for 1 to 2 hours discussing the details of your brand. The mission, vision, goal, target audience, etc. are important to identify so that I can create a strategy guideline document that accommodates your business goals and aspirations.

STEP 6 | Design

Now you get to sit back and relax (seriously, please take care of yourself) while I start strategically building your visual identity from the ground up. Before long, we'll touch base again and I can show you the work that puts you into the Branding Hall of Fame.

STEP 7 | The Refinement Process

I value your feedback! So, for every asset that I present, you'll have the chance to discuss alternative options if you don't love them. Collaboration is important to me and I want you to feel confident about your brand prior to launching it.

STEP 8 | READY FOR LIFTOFF!

Before our collaboration comes to a close, I'll review the brand guidelines with you. It'll show you how to use the assets we build together and ensure that you can be proud of your ability to be your very own brand champion!

Deliverables

25+ pages of custom brand guidelines (with examples)

This guide will serve as your playbook for using your newly designed brand. With it, you'll understand exactly how you should apply each and every element - from color to type.

a primary logo

This logo is the main squeeze of how people will identify with your visual identity - not to say that it's more important than the rest of of the visual family.

secondary logos

It's a common misconception for many that branding means only having a single logo. Secondary logos give you flexibility with many different use-cases when it comes to branding - from packaging your products to branding your own merchandise. You certainly don't want to use the same primary logo for everything.

brand marks + icons

Brand marks and icons are often smaller and simpler designs that represent the same thing your logo does but in a much more compact way. These are essential because they're like the fine touches that make your brand stand out on websites, packaging, printed material, merchandise, and more

brand patterns

Your brand pattern design is a set of versatile artwork with endlessly repeating patterns with likewise endless applications. You'll see examples of this in your brand guidelines document when we review it together.

color palette

having a specific set of colors to represent your brand is essential for longevity in recognition. However, with color palettes, you'll have the flexibility to extend your brand into different products without it becoming monotonous - sort of how Diet Coke and Coke Zero are different from regular Coca-Cola.

typography styling

Typography choice has a profound effect on reaching your audience, so much so that having options here will give you the leverage you need to launch campaigns that target your audience and sub-audience as it grows.

visual creative direction

Having a set of brand elements can only be so effective without knowing how to use them. As your personal brand champion, I'll educate you on how to use what you have to meet your goals - whether you want to schedule a content calendar that draws in more clients for your business or go pitch a presentation that lands your dream contract. With a little help in positioning, you can confidently do it all because you don't have to figure it out on your own :)

What's included

25+ pages of custom brand guidelines (with examples)
This guide will serve as your playbook for using your newly designed brand. With it, you'll understand exactly how you should apply each and every element - from color to type.
a primary logo
This logo is the main squeeze of how people will identify with your visual identity - not to say that it's more important than the rest of of the visual family.
secondary logos
It's a common misconception for many that branding means only having a single logo. Secondary logos give you flexibility with many different use-cases when it comes to branding - from packaging your products to branding your own merchandise. You certainly don't want to use the same primary logo for everything.
brand marks + icons
Brand marks and icons are often smaller and simpler designs that represent the same thing your logo does but in a much more compact way. These are essential because they're like the fine touches that make your brand stand out on websites, packaging, printed material, merchandise, and more
brand patterns
Your brand pattern design is a set of versatile artwork with endlessly repeating patterns with likewise endless applications. You'll see examples of this in your brand guidelines document when we review it together.
color palette
having a specific set of colors to represent your brand is essential for longevity in recognition. However, with color palettes, you'll have the flexibility to extend your brand into different products without it becoming monotonous - sort of how Diet Coke and Coke Zero are different from regular Coca-Cola.
typography styling
Typography choice has a profound effect on reaching your audience, so much so that having options here will give you the leverage you need to launch campaigns that target your audience and sub-audience as it grows.
visual creative direction
Having a set of brand elements can only be so effective without knowing how to use them. As your personal brand champion, I'll educate you on how to use what you have to meet your goals - whether you want to schedule a content calendar that draws in more clients for your business or go pitch a presentation that lands your dream contract. With a little help in positioning, you can confidently do it all because you don't have to figure it out on your own :)

Example projects

Mad Max - Fashion Phenom from Brazil

Skills and tools

Brand Strategist

Content Creator

Graphic Designer

Adobe After Effects

Adobe Illustrator

Adobe InDesign

Adobe XD

Canva