What's included

• Account Audit and Performance Analysis

  I will conduct a thorough review of your existing Google Ads campaigns to identify inefficiencies, missed opportunities, and underperforming areas. This includes evaluating account structure, ad groups, keywords, targeting settings, and bidding strategies. The insights gained will form the foundation for actionable recommendations that align with your business goals.

• Strategic Campaign Development

  Based on the audit, I’ll create a tailored strategy designed to meet your specific objectives, whether it’s increasing Google Ads lead generation, enhancing eCommerce sales, or optimizing cost-per-click (CPC). This involves selecting the right campaign types, structuring ad groups, and prioritizing high-performing keywords for maximum impact.

• Keyword Research and Targeting

  Using advanced tools and competitor analysis, I will identify high-intent keywords that align with your target audience’s search behavior. This process ensures your ads appear in front of the right audience at the right time, improving your chances of conversion while minimizing wasted spend.

• Compelling Ad Creation

  I will craft engaging and high-performing ads, including Google Search Ads and Google Shopping Ads, that resonate with your target audience. Each ad is designed to enhance click-through rates (CTR) and drive meaningful traffic to your website. Ad copy will align with your brand voice and highlight your unique selling propositions.

• Performance Optimization and Testing

  To ensure sustained success, I will monitor your campaigns and make data-driven adjustments to improve performance. This includes refining ad copy, optimizing bidding strategies, and implementing A/B tests to identify what resonates best with your audience. My goal is to achieve continuous improvement and long-term success.

• Conversion Tracking and Reporting

  I will set up or refine Google Ads conversion tracking to measure the effectiveness of your campaigns accurately. Detailed performance reports will be provided, offering actionable insights and transparency into your campaign’s success. With clear metrics, you can make informed decisions and track ROI effortlessly.

• eCommerce and Shopify Ads Expertise

  If you run a Shopify store, I bring specialized experience in optimizing Shopify Google Ads and Google Shopping Ads. I’ll tailor campaigns to drive traffic, increase sales, and maximize your return on ad spend (ROAS), helping your eCommerce business thrive in a competitive market.