Social Media Optimization (SMO): SMO services often begin with the optimization of social media profiles. This includes using high-quality images, choosing relevant usernames/handles, and writing compelling and keyword-rich descriptions.

Content Marketing: Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience. Content types can include blog posts, articles, infographics, videos, and more.

Hashtag Research: Proper use of hashtags is crucial for increasing the discoverability of content. SMO professionals research and implement relevant and trending hashtags to expand reach.