What's included

• Research

  I will start of by analyzing your business, industry, competitors, and target audience to position your brand strategically. It forms a solid foundation on which the brand can be built and informs decisions made during the development process.

• Mood boards

  We curate images, colours and typefaces and present you with our vision for your brand based on our initial research.

• Brand visualisations

  I will present brand in a context that aligns with your business, for example, your logo on a social media profile, your brand pattern incorporated into product packaging or your brand illustrations embellishing your website.

• Brand guidelines

  This will include: Logo usage, Colour palette, Typography, Graphic elements, patterns and devices and Photography Style

• Logo pack

  A digital logo pack that contains various file formats for print and screen

• Visual identity pack

  If your brand contains additional graphical components, I will provide a visual identity pack containing those elements in various formats. The pack often includes items such as: Fonts, Colour swatch files, Brand patterns, Graphic devices, Illustrations, Mascots and Icon sets.