I get to know the personality of your brand and ask about your goals to get to know the deeper identity of your business.

I will create a set of design references to confirm our direction before starting on the first draft to ensure we are hitting the nail on the head with the first draft.

The wide variation of your brand will allow you to fit your brand to specific dimensions requiring a landscape or banner version of your logo.

The tall or square variation of your brand will allow you to fit your brand to specific dimensions requiring a vertical or portrait version of your logo.

The social icons of your brand will allow you to incorporate your brand in smaller, circular, profile images for all social platforms.

This create a bit of insurance to ensure that we get the brand assets absolutely perfect based on your feedback.

After the main design is approved I will offer a set of color combos to experiment with different visual directions that pair best with your brand's goals and personality.