How does this work? Well, Here's how I have been able to make my clients happy

Phase 1

We'll dive into your strategy. Together we will define your target audience, we will craft your brand's purpose, mission, and vision. We are trying to humanize your brand. We would need to figure out things like look and feel, your brand's archetype, and brand voice. We also need to talk about your competitors, What makes you different? What will be your battle cry(brand mantra), Whenever customers are thinking about your niche, what words do you want to be remembered for(brand referents)? How about a cool tagline like "vanquish your cyber threats"?

Phase 2

At the end of phase 1, we will have a bunch of brand descriptive keywords to work with. I'll then translate these keywords into a Stylescape(moodboard).

The Stylescape(moodboard) is the most important thing because it ensures that my visual interpretation and yours are in agreement. Then I'll proceed to make the designs from the Stylescape(moodboard). You will have at 2-4 designs to choose from. There will be 4 rounds of revisions

Phase 3

This is the part where I'll proceed to make the designs from the Stylescape(moodboard). You will have at 2-4 designs to choose from. There will be 4 rounds of revisions

Phase 4

You will get all the necessary files you require