What's included

• Brand Anatomy

  This is where we take your brand, add your funk to it, and refresh the vision for the next steps to come.

• 1:1 Strategy Session

  Hop on a Zoom with me for 2 hours to cover brand vision, marketing goals, product/service details, and where we become BFFs for the weeks to come. We will talk about all things future, so this is where you dream up your craziest and most colorful goals! My job is to map out the plan for how we're going to get there.

• Audience Analysis

  There are people out there who need exactly what you sell. How great would it be if you were able to find and speak directly to them? In this section, we map the solutions your products provide to find and target your ideal customers. This includes persona mapping, customer journey & pain point discovery.

• Competitive Landscape

  Conducting a competitor analysis with both direct and indirect competitors to find your brand’s edge and unique differentiators. And if you don't have that edge, we will CREATE one.

• Verbal Identity

  If your brand was a person, how would it speak to people and what would it talk about? Our verbal identity strategy helps you to find your voice, and scream it from the rooftops (your website)!

• Creative Strategy & Art Direction

  This is where the really fun part starts. We will go over all things mood, vibe, attitude, funk, spice, and everything nice. Pinterest, Dribbble, and BeHance galore. We will take 1 hour to strategize your visuals, and I will get started that day with the first draft of a brand guide. *YAY!*

• Brand Guidelines

  This will be your very own Brand Bible. It will include everything we spoke about, dreamt up, envisioned, and planned. All of your brand assets will be in this one place for you to share, keep, and study. And your website will be designed after iterations and approvals are made. At this point, it will have been a 3-day sprint!

• Web Design Deliverables - Phase 1

  We will get started on designing the first phase of your website. It will take about 48 hours, and your iterations will be needed to move on to Phase 2, which will be for Mobile Optimization.

• Web Design Deliverables - Phase 2

  Your Mobile Version will be framed up and ready for your input! Any iterations will be applied, and Phase 3 will begin.

• Web Design Deliverables - Phase 3

  Transitions, animations, photography/video, and any additional services will be fulfilled at this point and applied to the website. Once all is applied and approved, we will set you up with a domain (if you don't already have one), get you sorted out on Showit, share the design key, and get you prepped for LAUNCH.

• Launch Week

  On Launch Week, we will have pre-made social media templates for you to blast out to hype up your current following/customers/clients. We will implement a strategy for future posts and social media management and aesthetics, and we will train you on how to use your new website! This is to ensure you know how to make updates, add elements, change colors, etc.