Know what you stand for, what you are called and how you look, decided once and built to hold long after launch week. You get brand strategy and positioning on a few pages, name options screened for trademark conflicts, a logo suite with colour, type and image direction, and brand guidelines with working templates. Routes are tested on your real things: packaging, app, signage. A written scope, a fixed price and a start date before work begins, and every source file is yours.