What's included

• Logo Design

  - Primary logo - Secondary logo variations - Logo usage guidelines

• Color Palette

  - Primary and secondary colors - Color usage guidelines

• Typography

  - Primary and (if needed) secondary fonts - Font usage guidelines

• Brand Guidelines Document

  - Logo usage - Color palette usage - Typography guidelines - Imagery style - Tone of voice - Application examples

• Stationery Design

  It depends on what the client needs, usually they are: - Business cards - Letterhead - Envelopes

• Digital Assets

  - Social media profile and cover images - Presentation templates (PowerPoint/Keynote)

• Print Materials

  - Brochures - Flyers - Posters

• Brand Assets

  - Iconography - Patterns and textures - Photography style and guidelines