Essential Brand Package

Starting at

$

1,499.99

About this service

Summary

Are you a start-up or a small business looking to establish a cohesive and professional brand identity? This Standard Brand Identity Package is designed to provide all the essential branding tools you need to stand out and grow your business with confidence. A strong brand identity builds trust, creates credibility, and sets you apart from competitors.
This package is perfect for you if:
You’re a start-up or small business ready to launch.
You’re working with a limited branding budget.
You want a clean, modern, and professional brand look.
You need essential branding elements to get started.

Process

Here’s how we’ll bring your brand to life:
Collecting Service Details We’ll start with a call to discuss your business, goals, and vision. This helps us get to know each other and ensures we’re aligned on the project.
Proposal & Onboarding I’ll send a tailored proposal outlining the scope of work. Once you approve, I’ll provide onboarding documents, including a contract and an initial deposit invoice to get started.
Brand Discovery Sessions We’ll deep dive into your brand through a dedicated session where we explore your values, audience, and aspirations. This step guides every design decision moving forward.
Brand Identity Design This is where the magic happens! I’ll create your custom brand identity, including your logo suite, color palette, typography, and more, ensuring everything aligns with your vision.
Presentation & Revisions You’ll receive a detailed presentation of your brand identity with explanations of the creative decisions. We’ll discuss feedback during a call, and I’ll refine the designs to perfection.
Delivery & Off-Boarding After revisions, I’ll compile all your branding assets into a comprehensive Brand Guidelines Document. This ensures you can maintain a cohesive and consistent brand across all platforms.

What's included

  • Creative Concepts

    Receive 2-3 creative directions presented through a detailed PDF and an explanation video. Each concept is thoughtfully designed to help you choose the perfect direction for your brand identity.

  • Logo Suite

    Get a versatile logo package, including: + Primary Logo: Your main brand identifier. + Secondary Logo: For alternative placements. + Submark Logo: Perfect for smaller spaces. These variations ensure your logo works seamlessly across all platforms, from social media to signage.

  • Color Palette

    1x colour palette with 6 (or more) colours • This set of strategically chosen colours will represent your brand. Correct usage of the colour palette ensures consistency across brand materials and shows your brand’s personality.

  • Typography

    Carefully select 2-3 typefaces for your brand. These font pairings will ensure consistency and enhance readability across all communications.

  • Brand Application

    See your brand in action! Examples of how your logo, colors, and typography come together in real-world applications, such as business cards, social media templates, or packaging.

  • Photography Style Guide

    A comprehensive guide for imagery, including lifestyle and product photography suggestions. This ensures your brand story is told authentically and emotionally resonates with your audience.

  • Brand Guidelines

    A concise document outlining how to use your logo, colors, typography, and photography. This guide helps maintain brand consistency across all touchpoints.


Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Industries

Graphic Design
E-Commerce

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STARTING AT

$30/hour

hourly rate