Brand Identity & Visual Systems Design by Marta BączykBrand Identity & Visual Systems Design by Marta Bączyk
Brand Identity & Visual Systems DesignMarta Bączyk
I’m a graphic designer specialising in brand identity, editorial, and digital systems. I combine conceptual thinking with visual precision to build brands that are both distinctive and adaptable. My goal is to deliver identities that work across contexts — from one-off campaigns to evolving brand platforms.
What's included
Brandbook / Guidelines
A complete reference including logo usage, colour palette, typography, layouts, brand components, and visual references – ensuring your identity stays consistent across all channels.
Brand Assets
Delivery of all key files and editable assets (logo variations, icons, patterns, templates) in ready-to-use formats.
Visual Identity System
Cohesive system covering logotype, symbol/monogram, typography, colour strategy, and brand applications across digital & print.
Application Mockups
Realistic brand applications (e.g. stationery, packaging, website, social media) to help you visualise and launch your new identity.
Consultation & Creative Direction
One-on-one calls/check-ins to align on vision, positioning, and implementation – making sure the design matches your goals.
I’m a graphic designer specialising in brand identity, editorial, and digital systems. I combine conceptual thinking with visual precision to build brands that are both distinctive and adaptable. My goal is to deliver identities that work across contexts — from one-off campaigns to evolving brand platforms.
What's included
Brandbook / Guidelines
A complete reference including logo usage, colour palette, typography, layouts, brand components, and visual references – ensuring your identity stays consistent across all channels.
Brand Assets
Delivery of all key files and editable assets (logo variations, icons, patterns, templates) in ready-to-use formats.
Visual Identity System
Cohesive system covering logotype, symbol/monogram, typography, colour strategy, and brand applications across digital & print.
Application Mockups
Realistic brand applications (e.g. stationery, packaging, website, social media) to help you visualise and launch your new identity.
Consultation & Creative Direction
One-on-one calls/check-ins to align on vision, positioning, and implementation – making sure the design matches your goals.