Brand Identity & Visual Systems Design

Marta Bączyk

Starting at

1,300

About this service

Summary

I’m a graphic designer specialising in brand identity, editorial, and digital systems. I combine conceptual thinking with visual precision to build brands that are both distinctive and adaptable. My goal is to deliver identities that work across contexts — from one-off campaigns to evolving brand platforms.

FAQs

How long does a brand identity project take?
Most projects take between 3–6 weeks depending on the scope (number of applications, rounds of feedback, etc.). For smaller one-off projects (e.g. event identity or campaign visuals), it can be shorter.
What deliverables will I receive?
Typically: logo files in all necessary formats, a defined colour palette, typography recommendations, and a mini style guide. Larger projects may include templates, social media assets, or a full brand book.
Can you also design print or digital assets using the new identity?
Absolutely. I can extend the brand into business cards, brochures, packaging, social templates, web design assets, and more.
Will I own the rights to the final design?
Yes — once the project is completed and paid in full, you will have full rights to the final deliverables.
Do you also build websites?
I design website layouts in Figma and can prepare assets for developers. I also have experience supporting projects in Webflow and I’m learning Framer, so I can provide design + light build for smaller sites.

What's included

Brandbook / Guidelines
A complete reference including logo usage, colour palette, typography, layouts, brand components, and visual references – ensuring your identity stays consistent across all channels.
Brand Assets
Delivery of all key files and editable assets (logo variations, icons, patterns, templates) in ready-to-use formats.
Visual Identity System
Cohesive system covering logotype, symbol/monogram, typography, colour strategy, and brand applications across digital & print.
Application Mockups
Realistic brand applications (e.g. stationery, packaging, website, social media) to help you visualise and launch your new identity.
Consultation & Creative Direction
One-on-one calls/check-ins to align on vision, positioning, and implementation – making sure the design matches your goals.

Example projects