Brand Strategy & Brand Identity Design

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About this service

Summary

I help you build a brand that feels real and connects in a way that sticks. By digging deep into what makes your business unique, we’ll create a brand strategy and design that fits just right—from how it looks to how it speaks. Together, we’ll shape a brand that leaves a lasting impression.

What's included

  • Brand Discovery

    An in-depth session to explore your brand’s unique personality, values, and vision. Through guided discussions and collaborative exercises, we uncover what sets your brand apart and identify the goals we’ll align with during the design process.

  • Research

    Research into your industry landscape, target audience, and competitors to create a well-rounded understanding of your brand’s positioning. This phase informs strategic design choices that resonate with your ideal audience and give you a competitive edge.

  • Brand Strategy

    Development of a tailored brand strategy that defines your brand’s core message, voice, and positioning. This strategic blueprint serves as a guide for all design and communication decisions, ensuring consistency and clarity as your brand evolves.

  • Concept Development

    Initial design concepts are crafted based on insights from discovery and research. This includes mood boards, color palettes, typography options, and early logo concepts to establish a foundational aesthetic.

  • Design Iterations

    A collaborative refinement process where we take your feedback and adjust the concepts. Through multiple rounds, we ensure every detail reflects your brand’s personality and goals, gradually moving towards the final design.

  • Final Brand Design

    Delivery of polished brand assets, including your finalized logo, color palette, typography, and any additional visual elements. These assets are provided in versatile formats ready for both print and digital use.

  • Brand Guidelines (optional but valuable)

    A comprehensive brand guide detailing usage rules for your brand assets. This includes guidance on color usage, typography, logo placement, and overall brand voice to maintain consistency across all platforms.

  • Brand Launch Strategy (optional but impactful)

    Support with a launch plan that introduces your brand to the world effectively. This can include suggestions for rollout, social media templates, and an initial content calendar to help build brand awareness.


Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Industries

B2B
Hospitality