Change conversations with audience-tested messaging
Starting at
$
5,000
About this service
Summary
Message-testing makes sure you put your most effective foot forward before you start a new campaign, as your competitive and media environment shift, or when your audience expectations change.
I have conducted message-testing research across dozens of clients and industries using methods customized to the client and their audience. These findings are the foundation to becoming a leader in the conversations that matter to your brand.
What's included
Message Testing Research & Recommendations
A deck will present the findings of the message testing research (which can include A/B testing; qualitative interviews, focus groups, or qualboards; surveys; competitive analysis; and media trend analysis), focusing on recommendations for the campaign or brand. Because of the customization options, data may also include audience, competitive, and strategic insights for longer-term consideration.
Duration
3 weeks
Skills and tools
Industries
Marketing