Product Discovery
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About this service
Summary
The Product discovery is the process of researching to understand your users' problems and needs, then validating your solutions before beginning development. By working closely with real users in this stage, your final product is more likely to solve user challenges.
What's included
Benchmarking and Competitor Analysis
Exploration of the main competitors in the market to gather references and understand more about the segment.
Service Mapping
Creation of a As-is and To-be journey of the process to define improvement points.
User research
In-depth interviews and/or online surveys with real users from the segment to gather improvement opportunities.
Backlog and MVP definition
Definition of next steps for evolution.
Example projects
Skills and tools
User Researcher
Customer Success Manager
Product Designer
Figma
Google Drive
G Suite
Miro
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