Brand Strategy & Identity Design

Sofi Shafeeva

5

(1)

Starting at

$

1,000

About this service

Summary

Offering complete brand strategy and identity design including logo, color palette, typography, and other brand assets to ensure a cohesive and professional brand image.

Process

Brief: We will engage in comprehensive discussions to understand your company's identity, articulate goals, and define clear expectations, laying the groundwork for a tailored and strategic collaboration.
Research: I conduct thorough market research to identify industry trends and competitor brand identities to make you stand out on the market. Gathering inspiration from various sources, I use this insight to inform the creative direction, ensuring a unique and impactful design.
Building Brand Strategy: Market research, competitors analysis, SWOT analysis, persona creation, brand positioning, brand Tone of Voice will be done during this stage. The main goal is to create unique brand positioning to target the right audience and attract more clients for your brand.
Strategy Presentation: I present you Brand Strategy, which design identity will be based on. After presentation you can give me 1 review circle for the chosen concept.
Concept Development: I brainstorm multiple design concepts that align with your brief, exploring different visual elements, typography, and color schemes to present you with a diverse range of options.
Concept Presentation: I present you 2 concepts, from which you can choose one we'll work with. After this you can give me 1 review circle for the chosen concept.
Work on Chosen Concept: During this stage, I focus on refining and executing the chosen concept, bringing it to life through meticulous design work and thoughtful implementation.
Finalization: Once you approve the final design, I prepare all brand elements in various file formats suitable for different applications (print, digital, etc.), ensuring you receive a comprehensive brand package.
Delivery and Brand Guidelines: I deliver the finalized brand kit to you, including high-resolution files and guidelines on logo usage. I provide insights on maintaining brand consistency across various platforms

What's included

  • Strategy

    - Market research - Competitors analysis - SWOT analysis - Persona creation - Brand positioning - Brand Voice & Tone

  • Brand Identity Design

    - 2 logo & brand look design alternatives - 2 revisions on the chosen design - Secondary support logo - Graphic assets (visual elements can include icons, illustrations or patterns) - Color & typography choices - Brandbook

Example projects

Clothing store branding

IT_ONE event design

NLMK EVP visual concept

Recommendations

(5.0)

Raj R

Client • Mar 11, 2024

Recommended

I highly recommend Sofi for graphic design. She breathed life into our clothing label's branding with her creativity and dedication. Sofi's passion and attention to detail resulted in a unique and captivating identity for our brand. Her professionalism and communication made the process seamless. Sofi is a true talent who goes above and beyond to exceed expectations.

Duration

3 weeks

Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

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