What's included

• Campaign Set-Up

  Campaign, ad sets and ads will be created. Targeting will also be created for each ad set (aka audience) with some background knowledge from clients. Some inputs such as budget, flight dates, creative, etc will also have to be provided by the client. Those inputs can be discussed together before they are applied to the campaign. Once the campaign is set up, it will be launched on the start date that is agreed upon.

• On-Going Campaign Maintenance

  Campaign will be monitored to make sure campaign is performing correctly (such as ads are still approved and the campaign is spending) and optimizations will be made if needed (such as implementing max/min daily budgets and pausing under performing ads if multiple are live).

• Campaign Reporting

  Campaign reporting can be discussed as flight dates may determine when reporting is needed and KPI's will be different depending on the goal of the campaign. Please note that data will be pulled directly from the Facebook platform.