My main goal is to dream up and illustrate the aesthetics that show up in film / music video / game. I'll be brainstorming environments, characters, weapons, and even vehicles. I'll make these ideas real on paper (or screen) and bring the world to life visually. It's a mix of using my imagination, being super creative, and making sure what I draw matches up with how the film / music video / game should look and feel. Plus, I'll think about how everything I draw fits into the story and how the audience will interact with it.