Visual Identity Design

Ivana Andersson

Starting at

/hr

About this service

Summary

For those who would like to start off their small business the right way!

I feel you, I have been there and I didn't know where to start too. I know you believe you need a logo, but it is not only that. You need a cohesive brand identity that fits with your vision for your business and that speaks to the right audience.

For those who would like to redesign their current identity!

I am here to help with designing an identity that will be modern and will fit better with your vision and your target audience!

Process

To begin, I will need to have a discovery session where I will need to know more about your brand and your design preferences. Be ready to answer questions such as - brand history, brand mission, brand vision, target audience, competition.

After this, I do extensive research into what would fit your brand's identity best.

To know that we are on the same page, I present two moodboards for you to approve the direction in which we will be going.

From there, I design two concepts which include their own logo design, color palette and typography.

If revisions are needed, I will get back to you with a refined concept that will need to be signed off.

When the final touches are decided and the brand guidelines are finalized, I remain at the ready to consult with the implementation of your brand.

What's included

Logo Suite
You will receive a logo suite including all variations of your responsive logo. Responsive logos are an integral part of your brand identity, since they are intended for usage on all mediums and sizes.
Color Palette
Your brand will have a color palette that fits with its mission, tone of voice and it will speak correctly to its target audience.
Typography
Fonts will be chosen carefully according to the brand values and target audience. It is important that they are readable and fit with the overall visual identity.
Social Media Images
Examples and templates for your social media images will be created, so that you can see how all of the brand assets fit together.
Brand Guidelines
The final deliverable is your brand guidelines. In the brand guidelines, I explain how to use your logos, typography and colors in marketing, print and digital materials, so that your brand can look and feel cohesive and consistent.
Ongoing Support
After the brand guidelines are signed off, you may still rely on me to make sure that your brand remains consistent through all your mediums and keeping our working relationship.

Example projects