What's included

• Brand Strategy

  After the brand discovery call, I create a strategy that includes the brand story, communication strategy, tone of voice, brand values, vision, and mission, to help identify and navigate the right direction moving forward.

• Logo samples

  The first draft comes with three logo options, each with multiple variations. Logo revisions are recommended. The second draft, which comes after the revisions comes with only one logo option. So does the third and final draft.

• Brand Guidelines

  A detailed brand book that outlines guidelines for logo usage, color palette, typography, imagery style, and any other visual elements. This ensures consistent and cohesive brand representation across various channels.

• Visual Assets

  High-resolution files of the logo and other visual assets in different formats (e.g., PNG, SVG, EPS) suitable for both print and digital applications. This allows for flexibility in using the brand assets in different contexts.

• Typography

  Typefaces reflect more about your clients and customers' personality more than the brand itself. It's important to generate one that best communicates what the brand stands for.

• Color Scheme

  More than half of a person’s assessment of a brand is based on color. You get a set of primary and secondary colors, tailored for your brand.

• Photography

  A very powerful marketing tool that represents the brand's value and personality. It's important to use the right images, they communicate the brand story well because they evoke emotion.

• Iconography

  Icons tailored specifically for your brand, for brand consistency and visual communication.

• Stationery Assets

  These include designs for business cards, letterheads, notebook covers, envelopes, and any other stationery items required for the brand's offline communications.

• Website UI

  Design samples for a homepage, about page, and contact page. Other pages will be included if requested.

• Marketing Collateral

  These include marketing materials like brochures, flyers, posters, and social media graphics. These graphics maintain the brand's visual language and allow for consistent messaging in promotional materials.

• Packaging Materials

  If applicable, there will be packaging design options that align with the brands' visual identity

• Logo Animations + General Brand Motion Graphics

  A combination of logo animation and 3 social media reels, of the brand assets and marketing materials