Comprehensive Branding Kit
Anika Byun
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About this service
Summary
I offer a unique branding kit service that goes beyond standard design, providing clients with a strategic fusion of brand identity, versatile assets, and actionable guidelines. What sets my service apart is the personalized integration of a tailored brand strategy, ensuring a comprehensive and distinct approach to crafting and sustaining a unique brand presence.
Process
Initial Consultation:
Schedule a meeting to understand the client's needs, goals, and vision for their brand.
Discovery Phase:
Conduct a thorough analysis of the client's industry, competitors, and target audience.
Proposal and Agreement:
Provide a detailed proposal outlining the scope of work, timeline, and cost.
Upon agreement, formalize the partnership with a signed contract.
Brand Strategy Workshop:
Collaboratively define brand elements, including mission, values, and target audience.
Establish a clear brand strategy that aligns with the client's objectives.
Design Concept Presentation:
Present initial design concepts, including logo variations, color palette, and typography.
Gather client feedback for iterative refinement.
Iterative Design Process:
Work closely with the client through (3) design iterations, incorporating feedback.
Develop collateral such as business cards, letterheads, and digital assets.
Finalization:
Present the final brand identity, visual guidelines, and collateral for approval.
Make necessary adjustments based on client feedback.
Delivery of Assets:
Provide organized digital files of all brand assets, including logo files and design templates.
Include a comprehensive style guide for future reference.
What's included
Brand Identity
Logo design variations (main logo, alternate versions, and submarks). Color palette with primary and secondary colors. Typography guidelines (font choices, sizes, and styles). Iconography and custom graphic elements.
Print Collateral
Business card design. Letterhead and envelope design.
Digital Assets
Social media profile and cover image designs. Email signature design.
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe Photoshop
Adobe XD
Figma
Procreate
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