Comprehensive Branding Kit

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About this service

Summary

I offer a unique branding kit service that goes beyond standard design, providing clients with a strategic fusion of brand identity, versatile assets, and actionable guidelines. What sets my service apart is the personalized integration of a tailored brand strategy, ensuring a comprehensive and distinct approach to crafting and sustaining a unique brand presence.

Process

Initial Consultation:
Schedule a meeting to understand the client's needs, goals, and vision for their brand.
Discovery Phase:
Conduct a thorough analysis of the client's industry, competitors, and target audience.
Proposal and Agreement:
Provide a detailed proposal outlining the scope of work, timeline, and cost.
Upon agreement, formalize the partnership with a signed contract.
Brand Strategy Workshop:
Collaboratively define brand elements, including mission, values, and target audience.
Establish a clear brand strategy that aligns with the client's objectives.
Design Concept Presentation:
Present initial design concepts, including logo variations, color palette, and typography.
Gather client feedback for iterative refinement.
Iterative Design Process:
Work closely with the client through (3) design iterations, incorporating feedback.
Develop collateral such as business cards, letterheads, and digital assets.
Finalization:
Present the final brand identity, visual guidelines, and collateral for approval.
Make necessary adjustments based on client feedback.
Delivery of Assets:
Provide organized digital files of all brand assets, including logo files and design templates.
Include a comprehensive style guide for future reference.

What's included

  • Brand Identity

    Logo design variations (main logo, alternate versions, and submarks). Color palette with primary and secondary colors. Typography guidelines (font choices, sizes, and styles). Iconography and custom graphic elements.

  • Print Collateral

    Business card design. Letterhead and envelope design.

  • Digital Assets

    Social media profile and cover image designs. Email signature design.


Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Photoshop

Adobe XD

Figma

Procreate