Brand Design
Jimena Ortiz
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About this service
Summary
As a freelance designer, I understand that effective branding is more than just a logo or a catchy tagline; it’s about creating a cohesive identity that resonates with your audience and communicates your values. My branding services are designed to help businesses establish a strong presence in their market and build lasting connections with their customers.
Process
Steps in Brand Creation
Initial Meeting with the Client: I begin with a meeting to understand the client’s needs and gather insights about their brand. This is a crucial step to establish a strong foundation and ensure that I am aligned with their vision and goals.
Client Brief: After our meeting, I provide a comprehensive brief for the client to complete. This document helps clarify important details about the brand, including objectives, target audience, values, and key messaging.
Research: I conduct thorough research on competitors, as well as the demographic and psychographic profiles of the target audience. This analysis informs the branding strategy and ensures that the brand stands out in the market.
Moodboard Creation: I develop a moodboard featuring three different concepts and styles that align with the client's brand. This visual representation helps the client visualize the potential direction of their brand and serves as a springboard for further discussions.
Brand Design: Based on the feedback from the moodboard, I create three logo proposals, each with variations, along with suggested color palettes and typography. This allows the client to see different interpretations of their brand identity.
Refinements: Once the client selects a logo, I make any necessary tweaks and adjustments based on their feedback. This collaborative process ensures the final design aligns perfectly with their vision.
Brand Guidelines: I begin creating a brand book that provides comprehensive guidelines on how to apply the brand consistently. This includes details on logo usage, color schemes, typography, photographic style, and more, serving as a reference for the client and any future collaborators.
Deliverables: Finally, I deliver all the necessary files to the client. This includes the finalized logo in various formats (PNG, JPG, SVG, EPS, and PDF), the completed brand book, and any additional applications that have been developed, ensuring the client has everything they need to launch and promote their brand successfully.
What's included
Branding Deliverables
Logo files: PNG, JPG, SVG, EPS and PDF formats. Icons, patterns, and textures. Font files. Mockups: PSD & PNG formats.
Brandbook
Brand Story Mission, Vision, and Values Tone of Voice Logo Logo Variations Logo Composition Correct Logo Usage Incorrect Logo Usage Logo Spacing and Clear Space Color Palette Primary and Secondary Typography Iconography (if necessary) Patterns and Textures Photography and Visual Style Visual Language and Complementary Graphics Brand Applications Tone of Communication and Copywriting Social Media Examples of Incorrect Brand Usage
Skills and tools
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Industries
Graphic Design
Work with me
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