Purpose and Audience

Define the Purpose: What is the brochure meant to achieve? (e.g., promote a product, provide information, advertise an event)

Know Your Audience: Tailor the content and design to the preferences and needs of your target audience.

2. Content Planning

Headline: Grab attention with a compelling headline.

Body Text: Provide clear, concise, and relevant information. Use bullet points for easy reading.

Call to Action (CTA): Include a strong CTA to guide readers on what to do next (e.g., call, visit a website, register).

Contact Information: Ensure it’s easy for readers to reach out or find more information.

3. Design Elements

Layout: Choose a layout that suits the content (e.g., tri-fold, bi-fold). Ensure it’s easy to navigate.

Typography: Select fonts that are readable and align with the brochure’s tone.

Images and Graphics: Use high-quality images and graphics that complement the content and enhance visual appeal.

Color Scheme: Choose colors that match your brand and are visually appealing.

4. Printing and Distribution

Paper Quality: Select appropriate paper stock (e.g., glossy, matte) for durability and presentation.

Size and Fold: Decide on the size and type of fold (e.g., tri-fold, z-fold) based on the content.

Distribution: Plan how the brochures will be distributed (e.g., mail, handouts, in-store).

5. Review and Proofing

Proofread: Check for spelling, grammar, and factual errors.

Test Print: Review a test print to ensure colors, layout, and images look as expected.