Brand system with a full brand book

Starting at

$

40

/hr

About this service

Summary

If you’re serious about building a long-term, recognizable business, a full brand identity is essential. I help brands create complete professional systems so your brand looks consistent and confident across all platforms.
I don’t just create pretty visuals. I focus on making sure your brand system is easy to use across web, mobile, and social media, with clear guidelines and ready-to-use assets.

What's included

  • Logo System

    Primary logo, alternative logo versions (horizontal, vertical, icon mark), black-and-white versions, minimum size rules, safe zone grid, logo usage examples on different backgrounds.

  • Color System

    Full brand color palette: primary, secondary, background, accent colors. HEX, RGB, CMYK values. Color contrast recommendations and usage rules.

  • Typography System

    Complete font hierarchy: headings, subheadings, body text, accent styles. Font sizes, spacing rules, web and print font recommendations.

  • Social Media & Marketing Assets

    Profile pictures, highlight covers, post templates, branded backgrounds — adapted for Instagram, Facebook, LinkedIn, etc.

  • Art Direction

    Photography style guidelines, recommended image treatments, icon and illustration style, backgrounds, textures, and other visual elements that shape the overall brand feel.

  • Brand Book PDF

    A complete document including logo usage rules and variations, color and typography systems, art direction with imagery and visual elements, layout and composition examples, as well as brand tone and voice suggestions.

Recommendations

(5.0)

Dmitry Kalovskyi

Client • Jul 18, 2025

We needed to make some very urgent design changes. Immediate response and high standard of work


Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma