Brand Identity & Creative Strategy 🎨✨
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About this service
Summary
Having a brand identity crisis?
Let's create an unforgettable identity that turns your business into a brand! I'll help you clarify your mission, find your purpose, tell your brand story and guide your tone of voice.
If your business is stuck for words, then let's chat!
Process
Kick-off Session — A quick chat (online or async) to discuss your goals, audience, challenges and desired deliverables
Project Proposal — I'll share a detailed outline of deliverables and timelines so you know exactly when to expect what.
Strategic Development — I'll start to develop your brand positioning, identity, story and language guides.
Sharing & Feedback — I'll share the initial work for you to review and provide any feedback.
Revision & Finalization — Your feedback will be incorporated to make sure you're happy with the final delivery.
What's included
Brand Identity Document
Your big brand bible that covers: 👉 Mission 👉 Vision 👉 Purpose 👉 Proposition
Narrative & Manifesto
A brand positioning story that: 👉 Explain your brand in 30 seconds 👉 Sells the secret sauce and all the magic that makes you unique 👉 Gets audiences excited about your brand
Language Guidelines
Guidelines for your: 👉 Tone of Voice 👉 Messaging Framework 👉 Dos and Don'ts
Example projects
Skills and tools
Brand Strategist
Creative Director
Copywriter
Adobe InDesign
Google Docs
Google Slides
Microsoft Word